Pet Business Marketing

It’s usually pretty slow in the pet sitting industry in January. After the hustle and bustle of the holidays that have just passed this can be welcome relief. For others you may be wishing/needing new business now to keep up with expenses that ocurred over the holidays.

No matter where you are: busy or not busy, glad it’s slow, not glad it’s slow, there are some very specific tasks that you can and should do this month to insure business success all year long.

Here they are:

1) Pay your Q4 2009 estimated tax payment by January 15 for both State and Federal taxes. It’s important to get in the habit of keeping current with taxes for each calendar year or you will be faced with hefty penalties and interest if you have not paid enough for 2009 taxes.

2) Begin to set aside money now for your Q1 2010 estimated tax payment that will be due by April 15, 2010. How do you do this? Put an envelope on a bulletin board in your office. Get in the habit of putting a minimum of 10% of whatever total from checks that you receive into that envelope. Next create a tax savings account and every month deposit that money into your tax savings account so when it comes time to pay your quarterly payments you will be breathing easy because guess what? You have the money.

3) Place an ad for staff now and spend leisurely time hiring the perfect staff members. This time of year is the best time to hire people–you are not in a hurry and probably don’t desperately need staff members the way you did, say, over the holidays. You want to hire people when you don’t need them. That way they will be ready to go when you do get busy and your judgment will not be impaired by an intensity of need to fill particular pet sitting jobs.

4) Get those 1099s out in the mail to your staff by January 29, 2010. The government will charge you $50 for each and every 1099 that is not sent out by the end of January.

Next make sure to send your information to the government no later than the end of February or same thing: you will be charged $50 for every 1099 that is received by the government after the end of February. Ouch!

5) Write your goals for this month and for the New Year. Setting goals is one of the most powerful actions you can take in your business. It sounds simple, right? It is. The simple act of writing your goals will help you take actions that will enable you to create what you want this year.

I did it last year at this time as I do every year. But last year I wrote:

I will go on a two month trip in 2010.

I saw that goal there day after day on my bulletin board (it’s very important to post your goals where you can see them) and I began to take big and little actions to support that vision.

A year ago taking this trip was just a pipe dream.

Six months ago I started seriously considering it.

And now I’m going.

You can read more about setting and achieving business goals in my goal setting for pet sitters blog post below.

6) Take the word ‘recession’ out of your vocabulary. That’s right. I know…you turn on the news and it’s recession this and recession that but STOP. Don’t allow yourself to go there or engage in conversations that take you into a downward spiral about the economy.

I can tell you this: for myself and those pet sitting clients that I drilled this into last year: we all had the best year ever!

In a supposed recession.

Why? Because we refused to engage in the conversation of the recession and instead focused on what tasks needed to be done in order to succeed in our businesses.

YOU can have a financially successful year no matter what the media says.

Here’s how: turn off your TV when negative economic news comes on, let friends and family know that you are committed to having the best financial year ever and that you don’t want to talk about a poor economy, when you do get discouraged remember that there are hundreds of other pet sitters across the country who had the BEST YEAR ever in 2009 and that you can create that experience for yourself this year.

Happy 2010 everyone!