pet business coach

Podcast Episode #111: Dealing with Depression and Anxiety as a Pet Business Owner

In today’s coaching session, I’m working with Cora, a pet business owner who sometimes struggles with occasional bouts of depression and anxiety. When it hits her, it causes her to suffer – and her business to suffer.

When she’s not experiencing depression and anxiety her energy level is high, her response time to clients is quick, and she’s able to bill clients in a prompt manner as well as other necessary business tasks.

When she’s going through a challenging time, things look very different: it can take her a week or two to return client calls, it can be like slogging through quicksand to bill her clients in a timely manner and she has very little energy to run her business.

She feels physically and mentally stopped.

Now, you know this (but I have to say this to protect myself and to protect you listeners): I’m not a therapist nor a medical doctor. I’m a business and life coach.

If you are suffering from depression or anxiety, please see a medical professional.

In today’s coaching session I’m not trying to diagnose Cora, nor cure her anxiety or depression. I can’t do that nor would attempt to do that.

I am simply having a conversation with Cora about depression and anxiety and how it impacts her business and her life. I’m not trying to fix Cora’s depression or anxiety but rather to help her navigate her business during this time.

Again, if you’re struggling with depression or anxiety, please get help from a medical professional.

I want to say a huge thank you to Cora for having the courage to come on this podcast and be a voice for those of you who suffer from depression and anxiety and are also trying to run your business, raise your kids, and/or navigate your personal and work life.

Even if you don’t experience depression and anxiety, you may know someone who does, and this episode may help you feel more empathy and compassion for this often silent illness that can be crippling in ways that cannot be seen.

Click to listen to Dealing with Depression and Anxiety as a Pet Business Owner.

Links mentioned in the podcast:

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Podcast #98: How to Fix Many Pet Business Challenges

Stephanie is a rock star business owner who is based in Texas. She’s owned her business for a few years and, in many ways, has done a great job running it. However, due to the pandemic and other issues, she’s now got a lot of business challenges she’s dealing with and she’s at a loss for how to fix them. Stephanie is struggling to balance her team’s needs, her client needs and (last but definitely not least!) her own personal needs. On top of all of this, she’s working 60-80 hours a week and in spite of all those hours, she needs to make a lot more money!

In this rapid-fire coaching session that covers a lot of different business topics, you’ll hear me coach Stephanie through her business issues. At the end of the episode, I’ll share an update about how she’s doing now, a few weeks after this session was recorded.

If you are struggling with a lot of pet business challenges, or even just grappling with one or two issues, you won’t want to miss this episode!

Click to listen to How to Fix Many Pet Business Challenges.

In this episode you’ll learn

  • How and when to raise client rates
  • Scheduling issues which are impacting Stephanie and her staff – and issues that may be impacting you and your pet business
  • How to schedule back-up staff including back-up pet sitters and dog walkers
  • How to gently let go of problematic clients
  • Reassessing pet service hours that may be no longer working for you
  • When and how to charge a premium fee and a holiday fee

Apply what you’re learning on the podcast with online courses that help you start and grow your pet business.

Links mentioned in the podcast:

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Podcast #97: Automate Your Pet Business

My coaching client today is Kelsey who runs a pet grooming and dog kennel in Nevada. Kelsey is experiencing a lot of stress with employees who say they will do something but then don’t do it. She’s also struggling because she’s short staffed and is having a hard time finding quality people.

Kelsey reached out to me for a coaching session that she agreed could be recorded for the podcast. Like most pet business owners who have employees, Kelsey’s staffing issues have become magnified due to being short staffed during this pandemic and not having quality staff she can depend on. It becomes clear that automation can be her best friend with her current staff and you’ll hear the coin drop for Kelsey when she starts to realize she does have the power to change her business for the better! You’ll hear exactly how she can do that – and how you can do it too.

Click to listen to Automate Your Pet Business.

Apply what you’re learning on the podcast with online courses that help you start and grow your pet business.

Links mentioned in the podcast:

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Seeing Your Pet Business As a Spiritual Teacher

Owning a business (especially a pet business) can be one of the most rewarding experiences in life and can also be among the most challenging experiences.

I often tell my new pet sitting coaching clients who are experiencing growth spurts or dry income times that owning a pet business has the power to bring us to to our knees in pain and to create some of the greatest joy depending upon the day (and sometimes the hour!)

A business is like a living, breathing entity in the way that it shifts and changes and rarely stays the same. There are often challenges to deal with (even after 18 years of owning my pet business I was still surprised by some of the odd things that would happen in regards to a pet, home, client or staff member). If you’ve owned your pet business for many years you know exactly what I mean.

 

Because it can be challenging it can be helpful to see your business as a spiritual teacher. I’ll be the first to admit it: besides my close relationships, owning a business has been my greatest teacher.
And I don’t mean great as in, “You are a great teacher. You deserve an apple, teach!” Nope. I mean great as in, “Whoa, you are a tough teacher! I’m really learning here. I’m even learning what I’m resistant to learning. Oy!” 

 

Here’s why owning a pet business can be your most powerful spiritual teacher:

 

You never know what is going to happen in your pet business. Right?! 
Not knowing what’s going to happen can help you cultivate acceptance. But only if you relax and surrender to not knowing what’s going to be coming your way. If you are internally or externally fighting against not knowing that will make you bat sh*t crazy. And miserable. So you might as well groove into acceptance. And your pet business will give you lots of opportunity to practice acceptance because you. literally. never. know. what’s. going. to. happen. (It’s enough to make you crazy but remember: pet business is one of the greatest spiritual teachers and many would even consider it to be their greatest teacher. And spiritual teachers -the good ones anyway- kick your butt into shape in order to make you into a better human being. And we can use some better human beings on the planet right now. So thank you.

 

You have to learn to trust. Oy!
Yes, trust. But here’s the bizarre paradox: trust is super hard for the control freaks that are often the very ones most drawn to self employment. (You know who you are.) I’m one too and I write this from experience. Ahem. So… it’s a set up for disaster because here’s the deal: the control freak starts a pet business thinking they get to control their domain (and they do–to a point) but once they get clients, pets and staff members then that control often goes out the window (much to the pet business owner’s dismay). That lack of control sucks, yes. But it’s a great opportunity to practice trust.

 

Self employed people have to trust that the calls and emails from new clients will come in to keep the business going going (of course, the marketing has to be done to get them but once that’s done, it’s about trust, baby.) If hiring has happened, trust needs to be given to that staff member (after you’ve done a good job vetting them of course).

 

Then there’s the trust that’s needed in yourself that you’ll be able to handle the endless odd situations and circumstances that come with you caring for hundreds (if not thousands) of pets and homes. It’s a numbers game, folks. When you are dealing with that many pets, humans and (if you are a pet sitter) homes, then strange things are bound to happen. Trust that you can deal with whatever arises. Because you can and you will.

 

Patience is a virtue (and most pet business owners need to cultivate it).
It’s not just self employed people but so many people want things to happen right here, right now. We’ve lost the art of patience and our pet businesses can help us gain it back. Aren’t we lucky?

 

There are countless ways to cultivate patience in a pet business so don’t worry, you’ll have lots of opportunity to work on this one.

 

Here are just a few ways: dealing with a neurotic client who goes on and on about her Fido, trying to pill the kitty Fluffy who is hissing at you from the top of the fridge, hearing a client’s dog piercing bark (and bark and bark) on the way to the dog park, when said barking dog eats your seat belt or poops in your car, when you’ve forgotten your poop bags. Oy, oy, oy. The list goes on. Patience is one of the highest spiritual qualities and lucky you, you’ve got a wealth of opportunity to practice it in your pet business (and if you resist patience, that resistance will make you bat sh*t crazy. Patience is a bit like acceptance in that way).

 

Lovingkindness (it’s not for sissies).
This can only be learned through the daily practice of lovingkindness for self and for clients (pets and human). However, the only way some can begin to even practice lovingkindness is through noticing when its opposite pops up: hatefulmeanness. Some of us are pretty skillful at hatefulmeanness (to ourselves if not others) and if so, it’s often a big stretch to go immediately to practicing lovingkindness. Some of you who are super adept at hatefulmeanness might need to step toward cranky or bitchy and then go to neutral before you can make the big leap to lovingkindness. The public can be challenging to deal with, cranky staff can be tough to deal with, house alarms going off at 2am can be tough to deal with – it’s all an opportunity to go toward love rather than anger or fear (fear is what’s often under anger).

 

Meditation can set you free. (In your pet business and in other areas.)
Regardless of what you call it: prayer, meditation, mindfulness – it’s all good. And practicing it (whatever the “it” is for you) will help you deal with your greatest spiritual teacher.

 

Try this: practice five minutes of meditation every morning. That’s it. Just five little minutes. Don’t go all guru on me but simply set the timer and breathe in and out and watch your thoughts as they arise. Really that’s you need to do to begin to untangle the resistance that will inevitably arise when you own a pet business. Soon you will be beaming like a light bulb and will feel ommmm-tastic while you run your pet business like the Buddha that you are.

 

 

About the author:

Kristin Morrison started her pet care company in 1995 and it grew to be one of the largest pet care companies in the United States before she sold it in 2013. Kristin assists thousands of pet business owners from across the United States, Canada, UK and Australia to create profitable businesses and empowered lives. Kristin is a nationally recognized speaker and has taught workshops at pet business conferences around the country.

 

Kristin is the founder of Six-Figure Pet Business Academy and Six-Figure Pet Sitting Academy and the author of three books: Prosperous Pet Business: Interviews With The Experts – Volume One, Six-Figure Pet Sitting and Six-Figure Pet Business. Her podcast “Prosperous Pet Business” can be heard on iTunes or on the Prosperous Pet Business website.  Kristin enjoys making business easy, fun and (very!) lucrative for pet business owners. You can find her at: www.SixFigurePetSittingAcademy.com

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