Author name: Kristin Morrison

FREE Pet Sitting and Dog Walking Business Tips and Tools Booklet!

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Hi pet sitters and dog walkers,

For a limited time, I’m offering a FREE pet sitting and dog walking tips and tools booklet for you, my blog post readers!

This pet sitting and dog walking business tips and tools booklet is adapted from my book Six-Figure Pet Sitting.

Click to download the FREE pet sitting and dog walking tips booklet now.

Wishing you so much pet sitting business success!

Kristin Morrison signatureKristin4

 

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Read This Post (Only) If You Want To Create Your Best Year Yet In Your Pet Sitting & Dog Walking Business

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Warning: If you don’t want to create the best 12 months you’ve ever had starting now, do NOT download this FREE 11-page workbook. woman best year

But… if you DO want to create your best year yet… then definitely check this out.

Pet sitting and dog walking business owners who set clear, measurable goals are more likely to achieve them. (And pet business owners who have used this workbook have reported remarkable shifts in their businesses and their lives…in only 12 months!)

Click to download the FREE Create Your Best Year Yet Workbook for Pet Sitters and Dog Walkers now.

 

 

 

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Want to Get High Up on Google and Other Search Engines? SEO for Pet Sitters and Dog Walkers!

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Want to get your pet sitting and dog walking website high on Google and the other search engines?Google unzipped

Search Engine Optimization for Pet Sitters is here!

Here are the most common questions I get regarding my Search Engine Optimization (SEO) Coaching for Pet Sitters and Dog Walkers. If you are ready to get high up Google, read on…

Q. I want to get my pet sitting website at the top of Google and other search engines. I see that the Six-Figure Pet Sitting Academy™ offers Search Engine Optimization coaching.  Can you tell me a little bit about how that works?
A. Sure. First of all, Coach Kristin is sold on Search Engine Optimization (SEO) because a few years ago she optimized her own pet sitting and dog walking website using the SEO steps that she goes over in her SEO coaching for pet sitters and within less than 2 months of optimizing her pet sitting website her phone started ringing and hasn’t stopped since!  (She sold her business in 2013 and the new owner reaped the benefit of all that SEO–and having top SEO on the website assisted Kristin in getting a higher price for her business as well!)

About 85% of her new client calls were a direct result of people finding her pet sitting business online.  When Kristin sold her business she got anywhere from 3-15 (!) new client calls a day from people finding her on Google and other search engines.  (Now she can help you experience those results!)

Having a Six-Figure Search Engine Optimization™ coaching session for your pet sitting website will benefit you in two money-making ways: 

1)   Within just 3-6 weeks of making the SEO changes your pet sitting company will receive MANY more calls than before you did the SEO work. 

2)   You won’t have to spend thousands of dollars on other forms of advertising that don’t generate results.
The only cost for this simple yet incredibly effective form of advertising is one single SEO session with Coach Kristin ($195) and then the cost to pay your web person to make the changes (unless you are your web person!)

If you have a website, having your site optimized for the search engines is the single most effective form of advertising that you can do for you business.

Q. Okay, how do I sign up for a Search Engine Optimization session and can you tell me what happens after I make an appointment?
A. Sure, here is how you sign up and what happens: sign up on this page to set up a Search Engine Optimization for Pet Sitters coaching session. Once you pay for your session, Coach Kristin will contact you with some days and times for you. You simply choose the one that works best for you. In just one 45-minute SEO coaching session with Coach Kristin, you will receive easy, step-by-step instruction on what keywords need to be on your site and where these keywords need to be as well as other important key elements that are guaranteed to get you high on Google and other search engines!
You then give that information to your web person who places the html code on your site or you can make the changes yourself if you are the web person.

3-6 weeks after the changes have been made on your website simply watch your website show up higher on Google than it was before.

Most pet sitters excitedly report that not only are they on the first page of Google but they often find their business website close to (or at) the very top of Google about 3-6 weeks after their SEO coaching session!

Q. I need Search Engine Optimization Coaching for Pet Sitters so I can get my website higher up on Google! If I send my $195 payment today how soon can I schedule a SEO coaching session?
A. Coach Kristin is often booked with SEO coaching sessions the same week you pay. However, if she can fit you in that same week, she will! Otherwise your SEO session can usually be scheduled for the following week.

Want to Get High Up on Google and Other Search Engines? SEO for Pet Sitters and Dog Walkers! Read More »

Cheap, Fast, Good. Pick two.

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pick twoA few years ago I contacted a web designer and told him I wanted a new website created in a hurry. He said, “I can do it cheap, fast or good. But you can only pick two. Which two do you want?”

Your pet sitting and dog walking clients may want all three too but guess what? It’s impossible to get all three in business…unless you want to go out of business because you aren’t making a profit.

If you are a ‘cheap pet sitter’ you are going to begin to get resentful (always happens when the pet sitter wakes up and realizes his or her price are well below market rate). If you try to raise your price too much, too fast then your clients will get resentful. (You don’t want that.) Raising your rates yearly (even by just $1) will help ease the resentment factor and bring your low prices to market rate sooner than if you wait years before raising them.

If you really need clients and some are cheap clients wanting discounts I recommend lowering the amount of time that you’ll spend with the pet. So if your regular 30-minute visit is $18 a visit, offer to do a 15-minute visit for $16. In this way the client will feel like they are getting something and you will have more time for more full price visits. (Obviously you’ll want to make sure that the pet who is getting less time will be well taken care of in 15-minutes. A 15-minute visit works well for shy cats who hide under the bed.)

If you are a sitter who says yes to last minute pet sits and dog walks you will also get resentful. So charge for those last minute sits. I recommend charging your clients a $20-$30 Last Minute Fee (LMF) for those clients who need to meet you or one of your sitters in less than 3 days. If UPS can charge for last minute delivery so can you!

And good? Well, if you aren’t good you won’t be in business very long. Good should always be a part of your business practice. And even better…strive for great. If you are great at what you do your clients will love you and thank you. (And refer you to their friends and neighbors.)

So the next time a client calls and says, “I need you to pet sit tomorrow. I need a low rate and I need you to do a great job with my dog” simply say, “Sure. You can have any two. Which two do you want? Cheap, fast or good?”

 

 

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Pet Sitting Employee Handbook

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Employee Handbook Bigger ImageI’ve had a number of you pet sitters ask me for a pet sitting employee handbook and I’ve listened to you!

I get it. You are a busy pet sitting business owner and haven’t had the time to create an employee handbook. Perhaps you’ve recently converted your ICs to employees. Or…perhaps you’ve needed a pet sitting employee handbook for a very long time and it has gone to the bottom of your to do list because it’s such an ordeal to create one from scratch.  Whatever the reason, you just know you need one. Six-Figure Pet Sitting Academy is here to help!

If you think it’s challenging to create a handbook and that perhaps creating an employee handbook from scratch is a BEAST to create, you are right.  (This one was a beast to create!)

Our pet sitting employee handbook is the perfect ready-made template. You can edit it as much as you like and insert your own pet sitting business, city and state information and offer it to your employees. Unlike most employee handbooks, this one is geared specifically for pet sitters and dog walkers.  It was created by two pet sitters and also HR team AND an employment lawyer.

Because each city and state differs in terms of employment law we recommend that with the purchase of any employee handbook or legal document that you purchase (whether it be from us or from somewhere else) that you have a local lawyer review it to see if there’s anything that your city or state might require.

This employee handbook contains 54 pages of policies and procedures as well as a lot of necessary information to help your employees do their job in the best possible way and with the least hassle for you. It’s for both dog walking and pet sitting employees and it comes in Word doc format so it’s fully customizable. You can edit the handbook to your heart’s content (though we predict you’ll be very happy with how thorough this pet sitting employee handbook is!)

And guess what? You’ll receive the handbook within 60 seconds of purchasing! How’s that for easy?

Click to find out more and to purchase the Pet Sitting Employee Handbook now.

Pet Sitting Employee Handbook Read More »

Got a Pet Sitting Business? How to Hire Pet Sitting GREAT Pet Sitters and Dog Walkers (Hiring Made Simple!)

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HiringTeleclassImageHi there pet sitters and dog walkers,

Got pet sitting or dog walking staff members?

If not, do you want to hire some great people this year? Or…do you consistently hire horrible people? (Don’t worry if you do, there’s hope!)

Guess What? Fear Is Normal. If you haven’t yet hired, you may be feeling some fear about hiring. If so, that’s normal when you are new to hiring (and it’s actually a good thing that keeps you on your toes about hiring the right person). But too much fear can lead to bad decisions or (eek!) no decision at all. And without staff you are working 24/7. Not fun.

 

Is Your ‘Picker’ Off?  If you do have staff members, are they GREAT staff members? Lots of pet sitters are just that…great pet sitters. But they have a hard time making the shift to picking the right people and hiring great staff members. And it IS a big shift to go from pet sitter to someone hiring pet sitters.

 

I Had a Bad Picker Too. Then I Made Big Shifts.  I had a lot of fear around hiring pet sitters too (kept me awake far too many nights when I was first hiring!) When I did hire early on, my staff choices were horrible. But then I discovered foolproof ways that made the hiring process nearly painless and helped me hire incredible people. I hired about 250 pet sitters in the 18 years that I owned my pet sitting business.

 

My Favorite Pet Sitting Staff Compliment Ever. The most common compliment given about my pet sitting company was: “I don’t know where you find your pet sitting and dog walking staff but they are ALL so wonderful.”  Ahh….music to my ears.

 

Hiring Pet Sitters and Dog Walkers. Made Easy. I’m excited to share with you proven ways that will help YOU hire great staff too. At the end of this month I’m teaching a webinar that will help you hire wonderful pet sitters and dog walkers. Click for more information and to sign up now for the webinar How to Hire Great Pet Sitters and Dog Walkers.

 

Looking forward to help you hire wonderful pet sitters and dog walkers so you can get a much-needed break (or just get some office work done!)

Kristin Morrison signatureKristin4

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Have You Fallen Out Of Love With Your Pet Sitting and Dog Walking Business?

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FacebookBanner4Let me ask you something…

  • Do you feel cranky and irritable when your business phone rings?
  • Has your car become your premier dining spot in between pet sitting, dog training and dog walking jobs?
  • Do you find yourself wanting to walk away from your business because you’ve fallen out of love with it?

Don’t worry, there’s hope! (And just in time for the holidays. Whew!)

I experienced burnout in my own pet business a few years ago and it wasn’t pretty. I nearly threw in the towel in my business. But thankfully I didn’t.

Instead I made some important changes in the way I ran my business and after only one year of making those changes I made more money, worked less and yes, fell in love with my business again. I know, I know… it sounds like a Hollywood movie but it’s true. I’ve helped lots of pet business owners do the same. I can help you too.

BurnoutWebinarImageIf you are ready to recover from business burnout and to create a healthy relationship with your business, so that your pet business works for you instead of you working for your business, you’ll want to attend the upcoming webinar.

Oh, and if you can’t make the webinar date, no problem!

Simply sign up now and let me know you need the replay link and I’ll get it to you the day after the webinar. How’s that for easy? 🙂

PLEASE NOTE: THE WEBINAR IS NOW OVER BUT GOOD NEWS! YOU CAN CLICK HERE NOW TO PURCHASE THE HOW TO RECOVER FROM PET SITTING BURNOUT WEBINAR REPLAY.

 

 

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4-Week Best Year Yet JUMPSTART Program for Pet Sitters & Dog Walkers Starts Oct 22!

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4_Week_Image-167Ready to JUMPSTART your life…and your pet sitting business?

Has your pet business (and your life) left you feeling drained… exhausted… uninspired? Have you lost sight of what you wanted to accomplish with your business? Do you feel like there’s no time or energy left to enjoy life outside of work?

When you change the way you live your life… your business naturally shifts as well. If you are ready to transform your life and your business, join me (and pet business owners just like you) on this amazing 4-week journey to fulfillment, balance, and renewed inspiration.

Click to find out more and to sign up now for the 4-Week Best Year Yet Jumpstart Program.

You’ll get to experience your transformational journey with other pet business owners like you who ready to embrace their dreams and create thriving, fulfilled lives (and help you create yours).

This is a virtual program that you can attend on your computer and it’s designed so YOU CAN PARTICIPATE FROM ANYWHERE IN THE WORLD. And you can even attend from your pet sitting, dog training or doggy day care office. Think you might need to miss a class? No problem! You can watch, listen and learn from the replay link you’ll receive within 24 hours of each class date. I am committed to making it easy for you to create your best year yet!

Before you attend your first group session on October 22, you’ll create your powerful 12-Month Best Year Yet plan using the Best Year Yet online goal-setting system. After creating your plan you’ll be prepared to transform your visions and goals from dreams to reality.

Date: Wednesday, October 22, 2014 – Wednesday, November 12, 2014 (4 Wednesdays)

Time: 5:00pm PST / 8:00pm EST

How does class take place?Via webinar. Call-in instructions will be given upon signup.

How long is this class? 90 minutes

How much: $295 (register by Oct. 17) / $395 (register Oct. 18 or later)

Want more information? Click here to find out more and to sign up now for the 4-Week Best Year Yet Jumpstart Program.

4-Week Best Year Yet JUMPSTART Program for Pet Sitters & Dog Walkers Starts Oct 22! Read More »

Are you in yet? Prosperous Pet Business Online Conference for Pet Sitters and Dog Walkers!

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We are smack dab in the middle of the Prosperous Pet Business Online Conference. I hope you are enjoying it!

So far we’ve had Patti Moran from Pet Sitters International, Arden Moore, Veronica Boutelle from Dogtec, Thom Somes from Pet Tech, Alicia Dattner, dog trainer extraordinaire Trish King, Jerrod Sessler from Pet Butler and today: Chess Edwards who is speaking on how healthy living can have a dramatic and positive impact on your pet business.

We’ve had a bunch of you send pictures of yourself, your pets and/or your kids watching the videos! Love it!

Below are a few of the many we’ve received from you. Thanks to Maureen McCarthy, Jennifer Stevenson and her daughter Layla, Melissa Middleton and her dog Barkely, and Pet Loving Carer for submitting these photos:

Maureen McCarthy

Jennifer Stevenson and Layla

melissa middleton and barkely

pet loving carer

If you aren’t already signed up, come join us! We’ve got A LOT more speakers headed your way (the online pet business conference ends on October 7).

UPDATE: The conference is over but no worries! You can get the video links sent to you for unlimited viewing immediately to your email inbox upon order (it takes 60 seconds to arrive!)

We’ve got the conference video package available for you for a limited time.

 

Take care and enjoy watching, listening and learning,

Kristin Morrison signature

 

 

 

 

Are you in yet? Prosperous Pet Business Online Conference for Pet Sitters and Dog Walkers! Read More »

2014 Worldwide Pet Business Online Conference (and it’s free!)

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SmallFinalProsperousPetBusinessBannerReady to take your business to the next level?

I’m hosting the upcoming Prosperous Pet Business Online Conference and will be interviewing experts in the pet business world, including Patti Moran, Ian Dunbar, Paul Mann, Andrea Arden and many others.

The goal of this pet business conference is to inspire pet business owners to break through problems, get unstuck, and move forward on business goals. In short, to empower you to fulfill your dream of working with pets for a living.

This conference has a unique format. It’s free (woo-hoo!), international (cool!), and comprised of a series of fun, short interviews with all sorts of personalities and experts in the pet business field. You’re sure to take a gem away from each of these informal chats, each one built around the themes of making more money while experiencing more ease and more freedom (nice!).

All the details you need are here: Prosperous Pet Business Online Conference.

 

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