January 2016

Pet Sitting Tips

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Do you want to start a pet sitting business this year or create more profit in the one you have?pet sitting tips

Here are some tips to help you get started:

1. Decide on the type of animals you want to care for in order to be crystal-clear when it comes to your defining your niche. This may sound obvious yet many new pet sitting business owners haven’t thought this one through. If you don’t really like cats or are allergic to them then you’ll want to focus primarily on dogs and other animals that you feel comfortable caring for (or hire someone else to care for your cat clients). If you really enjoy -and are experienced with- caring for horses and other farm animals then starting a ranch animal care service might really help word spread about your specialized service. And if you are a big time cat lover: start a cat-only pet sitting service–you’ll be amazing at how many cat-only clients will love that you specialize in felines.

When you focus your business primarily on the animals you enjoy caring for you’ll often be more successful because clients will know they are your Right Clients. Why? Because they have the type of animals you specialize in. Also that joy that you have for those particular animals will come shining through in everything–your meet and greets, your marketing materials and the smile that lights up your face when you are with the animal types you most enjoy. And joy for what we love brings more clients.

2. Decide upon the pet care services you’ll providing. This is as important as deciding upon your niche. One of the first actions I’ll take with new pet business coaching clients is to look at their website and do a quick ‘website audit’. I often see pet sitters listing 10 or more services on their websites and the page just swims with services! It’s too much. It’s overwhelming to clients. We are living in an age where overwhelm happens easily to us humans due to all the information out there. Keep things simple. Don’t list more than 5 services on your services page.

3. Create a marketing plan with daily activities in order to focus on income-producing activities. If you are used to working for someone else then it can be hard to know what to put your attention on when you are a new pet business owner. If you are a new pet sitting business owner or you aren’t seeing your client list (or profit) increase, I recommend putting at least 30 minutes a day into marketing, 5 days a week.

Marketing doesn’t just happen. You actually have to get out there (in the real world and online) in order to promote your services to the public. Create a list of all the marketing activities you can and want to do to promote your business and put those tasks on your weekly and monthly calendar.

Want more? Click for more start up tips for pet sitters.

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Search Engine Optimization (SEO) For Pet Sitters and Dog Walkers

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Does your pet sitting and dog walking business come up high on the search engines? Google unzipped

Do you feel disappointed when you Google your city and ‘pet sitting’ or ‘dog walking’ and find your pet sitting and dog walking business doesn’t come up very high on the search engines (if at all?)

I love coaching pet sitters and dog walkers on SEO because change happens so quickly. When they make the changes I recommend in their SEO session, within 1-3 weeks their websites come up high (really high) on Google and other search engines. It’s thrilling for both of us!

Try this right now to see if you need SEO for your pet sitting and dog walking website:

  1. Google a city you want more pet sitting or dog walking business in and include the words ‘pet sitting’ or ‘dog walking’ in your search (example: San Francisco pet sitting).
  2. Does your business come up on page one? If not, you need SEO done on your site.

I offer SEO coaching sessions. It’s fun, it’s easy and it’s quick. I do a complete ‘audit’ of your pet sitting website and tell you where to put certain keyword phrases on the pages. You’ll come up higher on the search engines for certain keyword phrases when you make the changes I suggest.

Interested in getting your website higher up on Google and other search engines ?

Click to find out more and to sign up now to get SEO for pet sitting and dog walking websites.

 

 

 

 

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Is It Time to Raise Your Pet Sitting and Dog Walking Rates?

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This is often the time of year when pet business owners think about raising rates (but few actually do it).
Here’s how raising rates can take you to the next level financially (without you doing more work):
Let’s say you have 10 dog walking clients who use you Monday through Friday…
You have been afraid to raise your rates because you think if you do perhaps your clients will go elsewhere for service (they probably won’t but your fear has held you back).
same old thinking

But one day you get very COURAGEOUS. And you bravely write a rate increase email and raise your rates $2 more per walk.

You are trembling a bit with fear as you push ‘send’ but you are proud of yourself for taking the leap to do it.

Within one week of sending the rate increase letter, your fear has turned to excitement because…

With just those 10 dog walking clients you’ve earned $100 more that week due to the rate increase.

…And $400 more that month!

You have been afraid to raise your rates because you think if you do perhaps your clients will go elsewhere for service (they probably won’t but your fear has held you back).

At the end of 12 months you’ve earned a grand total of $4,800 more from your 10 dog walking clients…without doing more work…except walking through the fear of writing your rate increase letter and pushing SEND.

So I encourage you: if you haven’t raised your rates in awhile, do it!

And if you need help writing a rate increase letter, scroll down to the bottom of this page to get a rate increase template for your pet sitting and dog walking clients.

Enjoy all that money that you’ll be earning as a result of raising your rates,

Kristin Morrison signature

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FREE Visioning/Goal Setting Workbook For 2016

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sparklerReady to step into the New Year in an empowered, clear way?

So many pet sitters and dog walkers don’t go into their new year with a clear game plan for the next 12 months. That can lead to not accomplishing what you really want to create in your business and your life. A business plan is the GPS that is the guide to get us to where we want to go.

I created this visioning/goal setting workbook just for you, pet sitter and dog walker!

If you are ready to create your best year yet, this workbook is ready for you.

So…light a candle, enjoy a date with yourself and your business by diving into this workbook. It takes about 90 minutes and you’ll come away  with clarity about what happened last year and where you want to go this year.

Click to get your free pet business goal setting workbook.

Enjoy and happiest of New Years to you,

Kristin Morrison signatureKristin4

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