March 2014

How (and Why) to Make Your Pet Sitting and Dog Walking Website STICKY

dog walking website, How to get dog walking clients, How to get pet sitting clients, Pet Sitting Website / /

StickyWebsiteWebinarImageLargeI’ve been reflecting on the early days of running my 18-year pet sitting and dog walking business and remembering the (many) challenges I faced early on.

One of the most challenging was after I’d had a great pet sitting website created. I felt so proud of it (such a nice site!) but then I realized that no one (not even me) could find my business online. Yikes.

It was a beautiful day when, after spending months learning SEO, I was able to rocket my pet sitting website to the top of Google and other search engines. Oh happy day.

(And later I went on to help many other pet business owners get to the top of the search engines through my SEO coaching and SEO webinar.)

It was very rewarding for me watch invisible businesses get visible online in only a week or two after the SEO changes.

But here was the strange part: even though the pet business owners I coached on SEO were highly visible to their target clients (most of the people I worked with were now on the first page of the search engines after our work together), many of them weren’t experiencing the rush of new client calls or emails that we both thought they would experience.

It was very weird.

I could see from behind the scenes (in computer lingo that’s ‘AW Stats’) that my SEO clients now had tons of website viewers (a huge amount more viewers than they’d ever had in prior months before the SEO coaching). So why weren’t they getting many more client calls?

It didn’t make sense. At all.

My pet sitting business was getting a massive number of calls and emails since I’d made the SEO changes on my website. In fact, my business had shot through the roof.  And a handful of my SEO clients were experiencing tons of new client calls too. Why weren’t all my SEO clients getting lots of calls?

I began studying my SEO client websites and then I noticed some key differences between those of us that were getting lots of calls and those that weren’t.

I had my clients make simple changes to their website that, once made, began to result in many calls and emails!

Suddenly these same clients who had complained about hardly any calls after the SEO work were now contacting me needing help hiring more staff so they could handle the huge amount of business they now had!

(A good problem.)

The flood gates had opened and now, not only were these pet business owners high up on Google and other search engines but they were also experiencing a ton of client calls (as it should be!)

Here’s the thing: you can do all the marketing in the world but if your website doesn’t have the ‘sticky effect’ you aren’t going to get the client calls.

You want your viewers to be glued to your website and you want to call those viewers into action so they become your clients. Even making a few small changes to your existing website can quickly increase business.

My upcoming webinar will show you how to turn your website into a powerful money-making machine that it was meant to be by helping pet owners who find you online become your clients.

If you are ready to turn your website viewers into clients, this is the webinar for you.

THE WEBINAR IS OVER BUT YOU CAN PURCHASE THE RECORDING HERE: HOW TO MAKE YOUR PET SITTING WEBSITE STICKY WEBINAR RECORDING.

How (and Why) to Make Your Pet Sitting and Dog Walking Website STICKY Read More »

Pet Sitter and Dog Walker Burnout: 3 Simple Steps to Recover

Burnout in the Pet Care Industry, Dog Walker Burnout, Pet Sit Coach, Pet Sitter Burnout / /

Pet Sitter Burnout I’ve been thinking a lot lately about business burnout and how to recover from it.

There are two reasons I’ve been thinking about burnout:

1) I’ve been hired to speak about that topic at a pet business conference in Virginia in September (more details to come soon)

2) Many of my coaching clients have been ultra stressed this week and saying things on our coaching calls like:

“The texting and calling from pain-in-the-butt clients at two in the morning is driving me crazy!” and “That high maintenance client I told you about 3 months ago? She’s getting worse…she’s more and more demanding. I can’t take it anymore!”

Many of us caretaker types are drawn to start pet businesses out of a sincere desire to provide quality care for pets and their people. This is a good thing.

The ability and desire to take good care of other beings is something that pet owners can feel when they meet many pet business owners. They want their pet care provider to be an exceptional caretaker.

However…the caretaking quality in many business owners (is this you?) can also lead to an inability to say no to demanding clients and to not set boundaries where they need to be set.

I encourage you to think of your unruly clients like dogs who are in need of a good, tough love training session.

I have a friend who has two dogs that pee all over the house and hump my leg when I come over.

Now…

I love dogs. More than words on a page can ever express.

But you’d never know I love dogs if you were to see me at her house. I’m going to be straight with you here: I don’t want to be around her dogs. If I never saw them again, I’d be thrilled.

These dogs (no longer puppies but you’d never know it by their behavior) have never been told NO.

And because of that, no one (including me) wants to accept my friend’s dinner invitations because: every room in her house smells like dog urine, the house is a mess from the dogs gnawing everything in sight and the dogs (drum roll) hump your leg while you are sitting at the dinner table. Ah, now that’s appetizing, eh? Not really.

Difficult clients (like difficult dogs) need tough love and training and the N word. And guess what? Caretaker types have a hard time with tough love, training and the word no.

So this is, in some ways, a match made in Hell.

Caretaker types think being soft is the answer. But it’s not. Not with Difficult Clients. If you are soft with Difficult Clients they will take every ounce of your life energy and then beg for more. You have to be strong.

95% of your life energy can quickly become consumed with those 5% of clients that are difficult and demanding. And then you’ll have nothing left over for the vast majority of your clients who are easy and well-trained in the art of being a Good Client.

So…some of the steps to recovering from business burnout require becoming better at:

  • Saying No. Practice by yourself in the car or with your dog if you need to: “I’m sorry, I’m not able to…”
  • Be willing to let those Difficult Clients go.  I know. You are scared about letting the money go but don’t worry: more Good Clients will come along to fill the void because of a law of physics: nature abhors a vacuum. I believe we also get rewarded when we are courageous enough to take good care of ourselves in spite of the fear of letting go of money.
  • Set boundaries. (In a short and sweet way, without apology.) Send out an email to your clients: “Dear Clients, Due to not receiving some of your texts we are no longer accepting texts as a form of communication from you as we want to be sure that we receive your communication. Please contact us by phone or email only from now on. Thanks and have a good day.”

I’ll be writing more about this subject in future blog posts. Stay tuned!

ARE YOU FEELING FRIED IN YOUR PET SITTING AND DOG WALKING BUSINESS? CHECK OUT THE RECORDING HOW TO RECOVER FROM PET SITTING BURNOUT.

Pet Sitter and Dog Walker Burnout: 3 Simple Steps to Recover Read More »

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